What is the name of Levi's permanent press pants introduced in 1964?

Levi’s permanent-press pants introduced in 1964 were called Sta-Prest.

The name is a play on “stay pressed,” describing trousers treated to resist wrinkles and retain a sharp crease with little or no ironing. They were made from specially finished fabric that could be washed and dried more easily than traditional dress trousers.

Sta-Prest arrived as Levi Strauss & Co. expanded beyond its iconic riveted denim. The pants offered a cleaner, more formal alternative to jeans while retaining the company’s emphasis on practical, durable clothing. Their crisp appearance made them especially attractive to young consumers seeking a polished but easy-care look.

Sta-Prest also became strongly associated with British youth subcultures. Mods embraced the style in the mid-1960s, and skinheads adopted it later in the decade. “Dockers” is a common mix-up because it is another well-known trouser brand, but it was not the name of Levi’s 1964 permanent-press line.