What is the name of Levi Roots's signature sauce brand featured on Dragons' Den?

Levi Roots's signature sauce brand featured on Dragons' Den is Reggae Reggae Sauce.

The sauce was created as a Caribbean-style condiment and became closely connected with Roots's identity as a musician, entrepreneur, and food-brand founder. Its distinctive name and branding helped it stand out in the competitive supermarket sauce market.

Roots's television pitch brought the product to a much wider audience and led to investment interest. The business later expanded beyond the original sauce into other food products and hospitality ventures.

The brand name is sometimes shortened casually to “Reggae Sauce,” but the canonical product name is Reggae Reggae Sauce. That full name is the answer used in product histories and accounts of the Dragons' Den pitch.