What is the name of Kanye West's fashion brand?

The name of Kanye West's fashion brand is Yeezy. West founded the brand in 2013, using a nickname derived from his name, and developed it into a major clothing and footwear label. Its most recognizable products became minimalist sneakers and apparel associated with muted colors, chunky soles, and limited releases.

Yeezy became especially prominent through West's collaboration with Adidas, which began with the Yeezy Boost 750 in 2015. That partnership helped turn the name into a global sneaker phenomenon, although Yeezy itself was West's brand rather than Adidas's independent brand. West also worked with Gap on Yeezy Gap, a separate fashion collaboration.

A common mix-up is answering Adidas, Nike, or Puma. West previously worked with Nike on the Air Yeezy, but Yeezy is the name connected to West's own fashion brand. Adidas was a manufacturing and business partner, not the canonical answer to this question. Adidas ended its Yeezy partnership in 2022.