What is the name of J.Crew's outlet brand?

J.Crew’s outlet brand is J.Crew Factory.

J.Crew Factory was created to extend the company’s reach to shoppers seeking lower price points. The brand sells clothing, accessories, and related merchandise through factory stores and online channels. Its products are designed for the factory business rather than simply consisting of unsold merchandise from standard J.Crew stores.

The factory concept dates to 1988, before J.Crew opened its first major retail store in Manhattan in 1989. That history reflects J.Crew’s evolution from a catalog-centered company into a retailer with both full-price and outlet operations. In later years, some stores and filings also used the name J.Crew Mercantile, but that was not the canonical answer to this question.

J.Crew Factory should also be distinguished from the main J.Crew brand. The two share a visual heritage and similar categories, but factory merchandise is generally developed for different pricing and distribution. “J.Crew Clearance” and “J.Crew Warehouse” describe shopping concepts, not the established outlet brand name.