What is the name of J.Crew's children's clothing line?

J.Crew’s children’s clothing line is called Crewcuts.

Crewcuts was developed as a children’s counterpart to J.Crew’s adult clothing, translating the company’s polished American style into smaller sizes. The line included apparel and accessories for children, with familiar J.Crew-inspired details such as argyle patterns, cable knits, chinos, playful graphics, and embroidered designs.

J.Crew introduced the concept more broadly in 2006. It initially appeared through the company’s direct sales channels and in shop-in-shop locations inside J.Crew stores, followed by dedicated Crewcuts stores. The original target included young children, with early company materials describing the line for ages two through eight.

The name is styled as “crewcuts,” although “Crewcuts” is the clearest answer in ordinary quiz writing. It should not be confused with generic labels such as J.Crew Kids or J.Crew Kids’ clothing. Crewcuts was the named brand and children’s concept associated with J.Crew’s expansion into childrenswear.