Honda’s luxury vehicle brand in North America is Acura. Honda launched Acura on March 27, 1986, creating a separate marque for upscale and performance-oriented vehicles primarily in the United States and Canada.
Acura’s first models were the Legend, an executive sedan and coupe, and the Integra, a smaller sport-oriented model. Establishing a premium brand allowed Honda to compete directly with European luxury manufacturers while also responding to the business conditions surrounding Japanese vehicle exports to the United States.
Acura became the first luxury division created by a Japanese automaker. Its success helped prompt Toyota and Nissan to introduce Lexus and Infiniti later in the decade. The 1990 Acura NSX became especially influential, combining supercar performance with Honda engineering and everyday usability.
The question specifies North America because Acura branding has mainly been associated with that market, while comparable vehicles are often sold elsewhere under Honda badges. Genesis is Hyundai’s luxury brand, Infiniti belongs to Nissan, and Lexus belongs to Toyota.