What is the name of Harley-Davidson’s shield-shaped corporate logo?

Harley-Davidson’s shield-shaped corporate logo is called the Bar and Shield.

The design combines a horizontal bar bearing the company name with a shield outline. Harley-Davidson adopted the emblem during its early growth, and it became one of the most recognizable symbols in motorcycling.

The Bar and Shield is often confused with Harley-Davidson’s various eagle graphics, which have appeared in advertising, clothing, and special model designs. Those eagle images are important brand artwork, but they are not the name of the core shield logo.

The emblem appears on motorcycles, dealership signs, clothing, accessories, and official corporate material. Its long use has made it closely associated with the company itself.