What is the name of Facebook's feature for broadcasting live video?

Facebook's feature for broadcasting live video is Facebook Live.

Facebook began developing its live-streaming feature in 2015, initially limiting it to verified public figures using the Facebook Mentions app. The service expanded to ordinary users in January 2016, beginning with the iOS app in the United States. Live broadcasts appeared in users' News Feeds, where viewers could comment and react in real time.

Facebook Live was designed partly to compete with emerging live-video services such as Meerkat and Periscope. In April 2016, Facebook introduced a live-video API, allowing professional cameras, drones, and other devices to connect to the platform. Broadcasts could also be saved as video posts after the live session ended.

Facebook Live is commonly confused with Facebook Watch. Live is the broadcasting feature; Watch was Facebook's separate video-on-demand hub for recorded and original programming.