What is the name of Facebook's dating service within the app?

Facebook’s dating service within the app is called Facebook Dating. It is an online dating feature developed by Facebook, now part of Meta Platforms, and is integrated into the main Facebook mobile application rather than operating as a separate standalone website.

Facebook announced Dating at its F8 developer conference in May 2018. It first launched as a test in Colombia in September 2018, then expanded to additional countries before reaching the United States on September 5, 2019. The service was designed to use information from a user’s dating profile and preferences to suggest potential matches.

A common mix-up is confusing Facebook Dating with Match.com or Match Group, which are separate dating businesses. Facebook Dating also differs from ordinary Facebook friendship: a Dating profile is intended for romantic connections and can be kept separate from the user’s regular profile. The feature has included tools such as Secret Crush, which lets users identify friends they are interested in without publicly announcing it.