What is the name of Columbia's moisture-wicking fabric technology?

What is the name of Columbia’s moisture-wicking fabric technology? Omni-Wick.

Columbia’s moisture-wicking fabric technology is called Omni-Wick. It is designed to move perspiration away from the skin and spread moisture across the fabric, helping it evaporate more quickly during activity.

Moisture wicking is different from waterproofing. Omni-Wick addresses sweat and drying comfort, while Columbia’s Omni-Tech is the company’s waterproof-breathable technology. Omni-Heat is associated with thermal-reflective insulation, and Omni-Shade is designed for sun protection. These similarly named technologies are the main source of confusion in this question.

Columbia also uses related versions such as Omni-Wick Evap, which emphasizes rapid evaporation by dispersing moisture across a wider area. The precise product label can vary by garment and generation, but Omni-Wick is the core, canonical name for Columbia’s moisture-management technology.