What is the name of BP’s green-and-yellow sunburst logo?

BP’s green-and-yellow sunburst logo is named Helios.

BP introduced the Helios mark in 2000 as part of a major corporate rebranding. The design was created by the branding consultancy Landor & Associates and replaced BP’s earlier shield-style logo. Its radiating forms resemble a stylized sun, while the green and yellow palette was intended to suggest energy, nature and environmental responsibility.

The name Helios comes from Greek mythology, where Helios is the personification of the Sun. BP describes the symbol as representing the company’s continuing energy and its relationship with the natural world.

The branding became controversial because environmental groups argued that BP’s green imagery overstated its environmental performance, a criticism often called “greenwashing.” The logo itself remains a landmark example of early-2000s corporate identity design, regardless of debates about the company’s energy policies.