What is the name of Berkshire Hathaway's diamond jewelry retailer?

Berkshire Hathaway’s diamond jewelry retailer is Helzberg Diamonds.

Founded in 1915 by Morris Helzberg in Kansas City, Missouri, the company began as a small jewelry store and grew into a national chain. Warren Buffett’s Berkshire Hathaway acquired Helzberg’s Diamond Shops in 1995, making it one of Berkshire’s branded retail businesses.

Helzberg Diamonds is often confused with Zales, Cartier, or Tiffany & Co. Those are separate jewelry companies, with different ownership histories. Helzberg operates primarily through retail stores and an online business, selling engagement rings, wedding bands, diamonds, watches, and other jewelry.

The retailer is part of Berkshire’s collection of operating companies, which also includes businesses in insurance, furniture, manufacturing, food service, and apparel. Berkshire generally allows its subsidiaries to retain their own names and management, so Helzberg remains a distinct consumer brand rather than being marketed under the Berkshire Hathaway name.