What is the name of Apple's virtual assistant?

Apple's virtual assistant is Siri. Apple includes Siri across products such as the iPhone, iPad, Mac, Apple Watch, Apple TV, HomePod, and Vision Pro.

Siri began as a standalone voice-assistant project and was acquired by Apple in 2010. It became widely known when Apple integrated it into the iPhone 4S, released in 2011. Users can speak requests to Siri, including questions, reminders, messages, navigation commands, and smart-home controls.

The name is often confused with rival assistants. Cortana was developed by Microsoft, Google Assistant by Google, and Alexa by Amazon. Those assistants can perform similar tasks, but they are separate products and are not Apple's assistant.

Siri's capabilities depend on the device, operating-system version, language, and available services. Over time, Apple has expanded it beyond simple voice commands, adding more natural-language understanding and deeper links to apps. The assistant's branding remains Siri even as Apple's newer artificial-intelligence features change how some requests are handled.