What is the name of Amazon's tablet line?

Amazon's tablet line is called Fire.

The family began as the Kindle Fire, released in the United States on November 15, 2011. Amazon positioned the device as a relatively affordable color tablet tied closely to its digital ecosystem, including Kindle books, video, music, apps, and cloud services. The first model used a 7-inch multi-touch display and a customized version of Android.

Amazon expanded the range with products such as the Fire HD and Fire HDX. In 2014, the company dropped the Kindle name from the tablet branding, leaving Fire as the central product-family name. Later models continued to use Fire OS, Amazon's customized operating system, and came in sizes including 7, 8, 10, and 11 inches.

The main confusion is with Kindle, which is primarily Amazon's dedicated e-reader brand. Echo refers to Amazon's smart speakers, while Glow was a separate interactive kids device. Thus, the short stored answer Fire identifies the tablet line correctly, even though individual products may be branded Fire HD or Fire Max.