What is the name of Amazon's home security camera brand?

The story behind the answer

Amazon's home security camera brand is Ring. The company makes smart doorbells, indoor and outdoor security cameras, alarm systems, and related monitoring products.

Ring began in 2013 as Doorbot, a startup founded by Jamie Siminoff. It was renamed Ring in 2014 as the business expanded its focus from video doorbells to broader home security. Amazon acquired the company in 2018 for approximately $839 million.

A common mix-up is Blink, another Amazon-owned camera brand. Blink focuses heavily on compact, battery-powered security cameras, while Ring is especially associated with video doorbells and its Neighbors community-safety service. Arlo and Nest are competing brands, with Nest now part of Google.

Ring's products can record motion-triggered video, send alerts, and connect with other smart-home devices. The brand has also faced public scrutiny over privacy, data-sharing, and law-enforcement access, making security and privacy part of its broader story.

Source: Wikipedia · fact-checked Aug. 2026

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