What is the name of Amazon's first physical bookstore, opened in 2015?

Amazon's first physical bookstore, opened in 2015, was called Amazon Books. It opened on November 2, 2015, at the University Village shopping center in Seattle, Washington.

The store was a striking experiment for a company that had built its identity online. Its shelves displayed books with their covers facing outward, and many titles were selected or presented using Amazon customer ratings and online reviews. Prices were generally aligned with those on Amazon's website, particularly for Prime members.

Amazon Books also sold the company's own hardware, including Kindle e-readers, Fire tablets, Echo speakers, and Fire TV devices. The Seattle location was Amazon's first permanent retail store, although the company had previously operated pop-up shops and pickup locations.

Amazon Go was a later cashierless convenience-store concept, while Amazon Fresh was a grocery brand and Amazon 4-star sold highly rated products. Amazon announced in 2022 that it would close its Amazon Books, 4-star, and pop-up stores.