What is the corporate slogan of Honda?

Honda’s corporate slogan is “The Power of Dreams.”

Honda introduced the phrase as a global brand slogan around 2000–2001, linking the company’s identity to its founding philosophy and Soichiro Honda’s emphasis on turning ambitious ideas into useful technology. The slogan was intended to represent more than automobiles: Honda applies it across motorcycles, power products, mobility research, motorsports, and aviation.

The wording reflects Honda’s long history of pursuing projects that initially seemed unlikely, including small motorcycles, innovative car engines, and the HondaJet light business aircraft. It also echoes the company’s belief that technology should expand people’s ability to move and create.

A common mix-up is confusing the corporate slogan with Honda’s advertising lines or regional campaigns. “The Power of Dreams” is the enduring global brand phrase, while individual products and markets may use additional taglines. Honda has continued to present the slogan as a central part of its corporate identity.