What is London's famous New Year's Eve fireworks display launched beside?

London's famous New Year's Eve fireworks display is launched beside the London Eye.

The display takes place around the River Thames in central London, with fireworks fired from the London Eye, nearby barges, and other locations along the river. The illuminated Ferris wheel provides a distinctive visual center for television coverage and for spectators gathered along the waterfront.

London's large organized fireworks celebration developed in the modern form in the early 2000s. The first major display associated with the London Eye was held for the transition into 2000, while the annual event became a regular city celebration after the turn of the millennium. The arrangement and viewing zones can change from year to year.

The London Eye is officially the London Eye and is also known by its earlier sponsorship names. It stands on the South Bank opposite Westminster. Tower Bridge is another famous London landmark, but it is farther east and is not the landmark beside which the main display is centered.