What foundation did Phelps launch after the 2008 Olympics?

After the 2008 Olympics, Michael Phelps launched the Michael Phelps Foundation. He created it after his record-setting performance at the Beijing Games, where he won eight gold medals, to promote swimming, water safety, healthy living, and goal-setting for young people.

The foundation’s signature initiative is the IM Program, named after the swimming abbreviation for individual medley and also reflecting the phrase “I am.” The program combines water-safety education, wellness, and personal development. It was developed with KidsHealth.org and Michael Phelps Swimming and has served children through Boys & Girls Clubs of America and Special Olympics International.

The foundation is sometimes confused with other swimming organizations or charitable funds associated with athletes. Its canonical name is specifically the Michael Phelps Foundation. The organization’s work grew from Phelps’s own connection to water-safety programs and his belief that swimming could help children build confidence and healthier habits.