Marigold is the flower traditionally used to decorate Day of the Dead altars. In Mexico, the most characteristic variety is cempasúchil, especially the Mexican marigold, whose vivid yellow-orange blooms are closely associated with Día de Muertos.
Families place marigolds on ofrendas alongside photographs, candles, favorite foods, drinks and personal objects belonging to deceased relatives. Petals may also be arranged into paths leading toward the altar or cemetery. Their strong fragrance and bright color are traditionally thought to help guide the returning dead and make the offering visible and welcoming.
The flower’s name, cempasúchil, comes from Nahuatl and is commonly connected with the idea of many flowers or many petals. Day of the Dead customs blend Indigenous Mexican traditions with Catholic observances such as All Saints’ Day and All Souls’ Day. A common mix-up is assuming that any orange flower has the same cultural role: roses, orchids and sunflowers may appear in modern decorations, but marigold is the signature traditional flower.