What fictional Hawaiian burger chain appears in Pulp Fiction and Reservoir Dogs?

The fictional Hawaiian burger chain that appears in Pulp Fiction and Reservoir Dogs is Big Kahuna Burger.

In Pulp Fiction, Jules Winnfield encounters the chain through a burger that Brett is eating during the apartment confrontation. Jules takes a bite, praises it, and asks about the drink. The scene turns an invented fast-food brand into one of the film’s most memorable details.

Big Kahuna Burger also appears in Reservoir Dogs, where Mr. Blonde drinks from a branded cup. The chain is part of the recurring fictional world associated with Quentin Tarantino and, in some cases, fellow filmmaker Robert Rodriguez. It is not a real Hawaiian restaurant chain created for the films.

A common mix-up is Jack Rabbit Slim’s, the retro restaurant where Vincent Vega and Mia Wallace go dancing in Pulp Fiction. Acuna Boys Tex-Mex and Teriyaki Donut are other fictional or referenced food businesses, but neither is the Hawaiian burger chain named in the question.