Twitter introduced Moments in October 2015 to curate tweets into coherent, browsable stories. The feature gathered posts, photos, videos, and animated GIFs around major events, news developments, sports, and entertainment, helping users follow a story without searching through a fast-moving timeline.
Moments was initially assembled by Twitter’s editorial team and selected partners. It appeared in a dedicated section of Twitter’s apps, with a format designed to feel more like a visual news package than a conventional stream of posts. In September 2016, Twitter expanded creation tools so that all users could make their own Moments.
A common mix-up is confusing Moments with Fleets. Moments organized existing tweets into collections, while Fleets were temporary, Stories-style posts that disappeared after 24 hours. Twitter later removed the option to create new Moments in December 2022, although the feature remains an important part of Twitter’s product history.