What doughnut brand was founded by Mark Israel in New York City in 1994?

Doughnut Plant was founded by Mark Israel in New York City in 1994.

Mark Israel started Doughnut Plant in the Lower East Side of Manhattan, using recipes influenced by his grandfather’s baking background. The company became known for making doughnuts in distinctive shapes and for combining traditional techniques with inventive fillings and glazes.

Its products have included square doughnuts, filled doughnuts, cake doughnuts, and seasonal flavors. The brand is also associated with the creation and popularization of specialty doughnuts such as the crème brûlée doughnut.

Doughnut Plant is part of the wave of independent American doughnut businesses that expanded the category beyond standard glazed and powdered varieties. Its New York origins are separate from Portland’s Voodoo Doughnut, which was founded later.