What does the Unilever logo contain 25 of?

The Unilever logo contains 25 separate icons. The company introduced the blue “U” made from many small symbols in 2004, replacing a simpler wordmark-based identity.

Each icon represents an aspect of Unilever’s business, products, or purpose. The set includes visual references to food, beauty, care, science, people, and natural resources. Together, the symbols form the letter U, making the logo both a corporate initial and a compact summary of the company’s wide product portfolio.

The individual images are not intended to be read as a single pictorial story, and they are not 25 separate brand logos. They are components of one corporate mark. Unilever was formed in 1929 through the combination of the British soap maker Lever Brothers and the Dutch margarine producer Margarine Unie, which helps explain why the company’s portfolio spans everyday consumer categories.