What does the arrow in the Amazon logo run from and to?

The arrow in the Amazon logo runs from A to Z.

Amazon introduced its current logo in 2000, with a curved orange arrow beneath the lowercase wordmark. The arrow begins below the letter a and points toward the z, visually linking the first and last letters of the alphabet.

The design communicates that Amazon offers products across a broad range, from A through Z. The arrow also resembles a smile, reinforcing the company’s customer-service message. Turner Duckworth created the logo, which replaced an earlier logo featuring a stylized river.

The arrow is sometimes described simply as a smile, but that misses its second intended meaning. It does not represent a literal delivery route, and the letters at its endpoints are the important clue.