What digital-only restaurant did Wingstop announce in June 2021?

Wingstop announced ThighStop as a digital-only restaurant in June 2021.

ThighStop was a virtual brand created by Wingstop to sell chicken thighs rather than its signature wings. Customers ordered through ThighStop.com and delivery partner DoorDash, while participating Wingstop kitchens prepared the food. The launch was announced on June 21, 2021, during concern about a possible chicken-wing shortage.

The concept used Wingstop’s existing flavor lineup, offering crispy bone-in and boneless thighs tossed in sauces associated with the main brand. It was not a separate chain of dining rooms: “digital-only” meant that orders came through online channels and the food was produced in existing restaurant locations.

A common mix-up is confusing ThighStop with WingStreet, which is a separate wing-focused restaurant brand associated with Pizza Hut. ThighStop was a temporary virtual expansion of Wingstop’s menu strategy, built to use a different chicken cut while preserving the company’s familiar flavors.