What company collaborated with Bolt on his own headphones in 2012?

What company collaborated with Bolt on his own headphones in 2012? The answer is Soul Electronics.

In 2012, Soul Electronics partnered with Usain Bolt to create a line of headphones and earbuds aimed at runners and other active users. Bolt contributed to the products’ design, including their functionality, fit, colour scheme and Jamaican-inspired style. The range included both in-ear and over-ear models.

The collaboration reflected the commercial expansion that followed Bolt’s Olympic breakthrough. By 2012, he was already an international sports star, and the London Olympics made him one of the world’s most recognisable athletes. Soul promoted the partnership through its “SOUL of Greatness” campaign, linking music, motivation and athletic performance.

The company can be confused with brands such as Beats, Bose or JBL, but those were not the partner named in this 2012 collaboration. Soul Electronics had also worked with rapper Ludacris on an earlier headphone line. Bolt’s versions were distinguished by his signature styling and the “To Di World” pose associated with his celebrations.