White clothing is traditionally worn by many revelers during Brazil's New Year's Eve celebrations.
The custom is especially visible at Rio de Janeiro's Réveillon on Copacabana Beach, where large numbers of people dress in white for the night. White is commonly associated with peace, renewal, and protection, making it a fitting color for entering a new year. The practice also reflects cultural influences from Afro-Brazilian religious traditions.
People may add other colors for particular wishes. In popular Brazilian custom, colors can symbolize goals such as love, money, health, or luck, though meanings vary by source and region. White remains the most recognizable nationwide choice.
Wearing white is one element of Réveillon, not a legal requirement or a rule followed by every Brazilian. Music, fireworks, beach gatherings, offerings to Iemanjá, and regional foods are also part of different local celebrations.