White is traditionally worn by many people at Brazil's New Year's Eve celebrations to symbolize peace.
The custom is especially visible during Réveillon in Rio de Janeiro, where crowds on Copacabana Beach often dress in white for the midnight celebration. White is commonly interpreted as representing peace, renewal, and hopes for a harmonious year.
The practice also reflects the influence of Afro-Brazilian religious traditions, in which white clothing can have ritual and spiritual significance. Many participants wear white as a cultural custom without belonging to a particular religion, while others combine it with colors chosen for specific wishes.
White clothing is only one part of Brazil’s New Year celebrations. Public parties may include live music, fireworks, beach gatherings, and offerings or flowers directed toward the sea. The color tradition is widespread, but personal and regional practices vary.