White is traditionally avoided during Chinese New Year celebrations. It is associated in many Chinese communities with funerals, mourning, and death, so wearing white or giving white-colored gifts can be considered inauspicious during a festival focused on renewal and good fortune.
Red is the best-known New Year color because it symbolizes joy, prosperity, and protection from harmful spirits. Gold and yellow can also appear in decorations because they suggest wealth and abundance, so they are not the traditional answer to this question.
Customs vary by region and family. Black may also be avoided, particularly in places where black and white are both strongly linked with mourning. That does not make the quiz answer invalid: white is a widely recognized taboo color in Chinese New Year etiquette. The same symbolism explains why funeral-associated objects, such as white flowers or chrysanthemums, are generally unsuitable New Year gifts.