What color is the bullseye in Target’s logo?

The bullseye in Target’s logo is red.

Target introduced its bullseye symbol in 1962, when the retailer was developing a name and identity that would stand out in a crowded market. The concentric red-and-white circles were designed to make the idea of a target immediately recognizable and to connect visually with the company name.

The mark normally consists of a red outer ring, a white middle ring, and a red center. Although the exact presentation can vary in signage and advertising, red is the defining brand color of the bullseye.

The logo is sometimes described as a target or as a dartboard, but its official brand role is the Target bullseye. The retailer’s mascot, Bullseye the dog, was introduced much later, in 1999, and is a separate character rather than the logo itself.