Many revelers traditionally wear white for Brazil's New Year's Eve celebrations.
The custom is especially visible at coastal parties, including the large Réveillon celebration on Copacabana Beach in Rio de Janeiro. White clothing is commonly associated with peace, renewal and good wishes for the coming year. People may also choose additional colors for particular hopes, but white is the dominant traditional choice.
Brazilian New Year's Eve celebrations often combine fireworks, music, dancing and gatherings near the ocean. In Rio, many participants go to the beach to watch the midnight fireworks, and some make offerings or perform rituals connected with Afro-Brazilian religious traditions. Customs vary among families, cities and religious communities.
Wearing white is a tradition, not a legal requirement or a universal rule. It is also separate from the Portuguese-language name Réveillon, which refers broadly to the New Year's Eve celebration. The color's popularity helps make Brazilian midnight festivities instantly recognizable in photographs and broadcasts.