Many people traditionally wear white for New Year's Eve in Rio de Janeiro.
Rio's Réveillon celebration is especially associated with white clothing, which is linked to peace and renewal. Huge crowds gather along Copacabana Beach, where music, ceremonies, and a major fireworks display mark the arrival of the new year. Some participants also make offerings connected with Afro-Brazilian religious traditions.
The choice of color is not an official uniform, and individuals may add other colors to express wishes such as love, prosperity, or health. White nevertheless remains the dominant visual theme of the beach celebration and is widely recognized as part of Brazilian New Year's culture.
Rio's event is sometimes described simply as a beach party, but Réveillon combines public entertainment with personal rituals and religious symbolism. The celebration also takes place across Brazil, although Copacabana is the best-known international setting.