White clothing is traditionally worn for peace during New Year’s Eve celebrations in Brazil.
Many Brazilians dress in white on Réveillon, the country’s New Year’s Eve celebration. White is widely associated with peace, renewal, and a fresh start. The custom is particularly visible in coastal celebrations, where large crowds gather near the sea and wear white while welcoming the new year.
Brazilian traditions also include offering flowers or other gifts to Iemanjá, a sea-associated deity in Afro-Brazilian religious traditions, and jumping seven waves in some coastal communities. Fireworks, music, dancing, and midnight toasts are common parts of public celebrations.
White is the broadly recognized color, but some people add other colors to express particular wishes, such as love, money, or health. Those color meanings vary by source and region, so they should not replace the central association of white with peace and renewal.