What chocolate chip cookie brand was introduced by Nabisco in 1963?

The chocolate chip cookie brand introduced by Nabisco in 1963 was Chips Ahoy!

Chips Ahoy! is a commercial American drop-cookie brand created and marketed by Nabisco. Its debut placed a packaged chocolate chip cookie prominently in grocery stores, building on the popularity of the homemade chocolate chip cookie that had emerged in the United States decades earlier. The brand remains associated with a blue package for its original variety.

The name is a pun on “Ships Ahoy!”, a nautical call used to hail ships. Nabisco’s branding made the phrase part of the cookie’s identity, although the precise reason the company selected the name is not firmly documented. The exclamation mark is part of the brand styling.

Chips Ahoy! is not the same thing as the generic category “chocolate chip cookie.” It is a trademarked brand with multiple product lines, including original, chewy, chunky, reduced-fat, and other variations. In some markets it has different names: it has been sold as Chips More! in Malaysia and Pepitos! in parts of Latin America. Oreo, another Nabisco brand, is a sandwich cookie rather than the answer to this question.