What cartoon avatar product is integrated into Snapchat?

The cartoon avatar product integrated into Snapchat is Bitmoji.

Bitmoji began with Bitstrips, a Canadian service launched in 2007 for creating comic strips with customizable characters. The standalone Bitmoji app followed in 2014, letting users turn their appearance and style into personalized stickers and avatars.

Snap Inc. acquired Bitstrips in 2016 and built Bitmoji into Snapchat. Users can place their avatars in stickers, chats, Stories, Friendmoji scenes and augmented-reality features. That integration is why Bitmoji is often associated more strongly with Snapchat than with its original standalone app.

A common mix-up is Memoji, Apple's avatar system for iPhone and iPad users. Animoji is also an Apple feature, while Zepeto is a separate avatar-focused social platform. Bitmoji avatars were traditionally 2D cartoon figures, although Snap introduced a redesigned 3D style in 2023.