What breed of horse is used in the Budweiser Clydesdale commercials?

The Clydesdale is the breed of horse used in Budweiser’s famous commercials.

The Budweiser Clydesdales are teams of large draft horses used by Anheuser-Busch for advertising and public appearances. Their commercials, especially Super Bowl advertisements, helped make the breed recognizable far beyond traditional agricultural and carriage work.

Budweiser first introduced its Clydesdale hitch to the American public on April 7, 1933, celebrating the repeal of Prohibition. The original team pulled a red, white, and gold beer wagon from the St. Louis brewery, turning a promotional event into a long-running brand tradition.

The horses seen in the campaigns are typically bay-colored, with white facial markings and four white stocking feet. A traveling hitch generally includes ten horses, though eight are harnessed at one time and two serve as alternates. Belgian, Percheron, and Shire horses are also draft breeds, but they are not the breed associated with Budweiser’s iconic beer-wagon imagery.