What animal is the mascot of Trix cereal?

The mascot of Trix cereal is a rabbit, commonly called the Trix Rabbit. The character is a mischievous, cartoonish cereal thief whose recurring slogan is “Trix are for kids!”

General Mills introduced Trix cereal in 1954 as a fruit-flavored, sugar-coated cereal aimed at children. The rabbit mascot developed soon afterward, with early experiments dating to 1955 and the familiar character becoming established by 1959. In the commercials, the rabbit repeatedly tries to trick children into giving him a bowl of Trix, only to be caught and reminded that the cereal is intended for kids.

The mascot is often remembered simply as “the rabbit,” which is sufficient for this question. It is not a hare, fox, or generic animal character, and the cereal’s colorful fruit shapes do not represent the mascot itself. The Trix Rabbit has appeared in television advertising, packaging, and promotional material for decades, becoming one of the best-known mascots in American breakfast-cereal marketing.