The animal featured on the Abercrombie & Fitch logo is a moose.
The moose became one of Abercrombie & Fitch’s most recognizable brand symbols, especially during the company’s prominent casual-luxury and mall-fashion era. It commonly appeared as a small embroidered silhouette on shirts, sweaters, polos, and accessories, making the animal an instantly recognizable substitute for a written brand name.
The logo’s imagery also fits the company’s original identity. Abercrombie began in 1892 as an upscale sporting-goods outfitter for hunters, anglers, campers, and explorers. Its early stores were filled with outdoor equipment and displays associated with big-game hunting, so a moose connected the later fashion brand to that outdoors heritage.
A common mix-up is to call the logo a deer or elk because those animals have similar silhouettes and antlers. Trademark records describe the design specifically as a moose. The logo has not appeared on every modern product: Abercrombie reduced prominent logo use during the 2010s as it moved away from its heavily branded image. Even so, the moose remains strongly associated with the company’s earlier clothing and is still part of its trademark history.