What animal is featured in the Puma logo?

The animal featured in the Puma logo is a puma.

The leaping cat represents the company’s name and is intended to convey speed, agility, strength, and athletic movement. It is often described as a puma or panther-like cat, but the brand’s identity is specifically built around the puma.

The sportswear company was founded in 1948 by Rudolf Dassler after he separated from his brother Adolf Dassler, who went on to develop Adidas. Rudolf initially registered the name Ruda, formed from his own name and surname, before changing it to Puma. The early emblem combined a jumping cat with a stylized letter D.

The familiar leaping-cat mark became one of the most recognizable sports logos in the world. It appears on footwear, clothing, equipment, and golf products, often alongside the brand name. A common mix-up is calling the logo a cheetah or tiger because it shows a streamlined jumping feline. Those animals may share visual traits, but the logo’s intended animal is the puma.