Taco Bell created Doritos Locos Tacos with which snack company?

Taco Bell created Doritos Locos Tacos with Frito-Lay, the snack company that makes Doritos. The collaboration turned a familiar tortilla chip brand into a crunchy taco shell, combining Taco Bell’s seasoned fillings with the flavor and orange color associated with Doritos.

Doritos itself is a Frito-Lay brand owned by PepsiCo. The chips originated at Disneyland’s Casa de Fritos restaurant, where leftover tortillas were fried and seasoned. Frito-Lay later developed the product commercially, introducing Doritos nationally in the United States in 1966.

The Doritos Locos Taco launched at Taco Bell in 2012 and became one of the chain’s biggest product successes. Its success led to additional shell varieties, including Cool Ranch and Fiery Doritos flavors. A common mix-up is naming PepsiCo as the direct snack-company answer; PepsiCo is the parent corporation, while Frito-Lay is the specific company associated with Doritos production.