Sabra was forecast to exceed what sales figure in 2017?

Sabra was forecast to exceed $1 billion in sales in 2017.

Sabra Dipping Company became the leading hummus brand in the United States during the product’s rapid rise from specialty food to mainstream supermarket staple. The forecast referred to Sabra as a broader food brand, not merely to the sales of one hummus flavor.

Sabra was founded in 1986 as Sabra-Blue & White Foods and later became a joint venture involving PepsiCo and Israel’s Strauss Group. By 2016, the company was reported to hold about 62% of U.S. hummus sales, with revenue listed at approximately $800 million.

The figure is a forecast, not a confirmed final result. That distinction matters: “forecast to exceed” describes an expected milestone, while later company revenue figures may use different accounting periods or include products beyond hummus. Sabra is also separate from the generic dish hummus, whose name refers to a chickpea-and-tahini preparation found across the Middle East.