On which street was the first Versace boutique opened?

The first Versace boutique opened on Via della Spiga in Milan.

The opening took place in 1978, the same year the company launched under the name Gianni Versace Donna. Via della Spiga was already part of Milan’s elite shopping core, making it a fitting location for a young luxury label seeking visibility among fashion buyers and wealthy clients.

The street forms part of Milan’s Quadrilatero della Moda, or “fashion quadrilateral,” alongside Via Monte Napoleone, Via Manzoni, Via Sant’Andrea, and Corso Venezia. Its boutiques helped establish Milan as one of the world’s major fashion capitals.

Gianni’s first signature collection was presented in Milan in 1978, and the boutique gave customers a permanent place to encounter the label’s bold tailoring, vivid prints, and theatrical glamour. The opening helped turn a designer’s name into a complete fashion business.

Via Gesù is another Versace-associated Milan address: the palazzo at Via Gesù 12 later became the company’s headquarters and showroom. That later landmark is why it is sometimes mistaken for the location of the first boutique.