On which side of the chest is the Lacoste crocodile logo?

The Lacoste crocodile logo is worn on the left side of the chest.

The placement comes from René Lacoste’s original tennis shirt, where the crocodile emblem was embroidered over the left breast. Lacoste was nicknamed “the Crocodile” because of his tenacity on court, and artist Robert George turned that nickname into the recognizable emblem in the late 1920s.

The logo’s position is sometimes confused with the wearer’s right side: when looking at someone face-to-face, the logo appears on your right but remains on the wearer’s left. Modern Lacoste clothing can use unusual oversized or all-over designs, but the classic crocodile polo has the emblem on the left chest.

Lacoste’s shirt was historically important because it helped popularize visible branding on sports clothing. The small embroidered crocodile became one of fashion’s best-known symbols while remaining tied to the brand’s tennis origins.