On what date in 2020 did Taylor Swift release “august” with the rest of Folklore?

The story behind the answer

Taylor Swift released “august” on July 24, 2020, the same day she released Folklore.

The timing is a memorable part of the song's story: a song now associated with the month of August arrived before August even began. Swift announced Folklore only hours before release, making the album a genuine surprise for listeners. That unusual launch helped the track become part of the album's immediate cultural conversation.

Because the song resurfaces every August, listeners sometimes assume it was first released on August 1. That is a common mix-up. Its title refers to the fictional summer romance inside the lyrics, while its actual release date was July 24. The recurring August trend developed after release as fans connected the song's fading-summer mood with the calendar month.

Source: Wikipedia · fact-checked Oct. 2026

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