On what date did Taylor Swift release “august,” the seasonal song from Folklore?

Taylor Swift released “august” on July 24, 2020.

The song appeared on Folklore, Swift’s eighth studio album. Folklore was released as a surprise during the COVID-19 pandemic, making its sudden arrival one of the defining album launches of 2020.

The date is also significant because “august” later became associated with the calendar month named in its title. Each August, listeners and social-media users bring the song back into seasonal conversation, giving it a recurring annual pattern rather than a one-time release moment.

“august” was not initially released as a conventional lead single. Its later popularity grew through streaming, fan discussion, and repeated August-themed posts. That yearly resurgence is why the song is often described as a seasonal streaming favorite.