On TikTok’s annual “august” trend, what do creators commonly show in quick montages?
Answer
Summer memories
On TikTok’s annual “august” trend, creators commonly show summer memories in quick montages.
The format uses Taylor Swift’s song as an emotional soundtrack while photographs or short clips appear rapidly on screen. Videos may include trips, friends, beaches, family moments, everyday scenes, or other images saved during the summer.
TikTok described the trend in 2021 as a way for creators to look back at August and romanticize memories from their camera rolls. The song’s lyrics about memories and August slipping away make it especially suited to reflective end-of-summer edits.
The trend is sometimes mistaken for a dance challenge because many popular TikTok formats involve choreography. This one is primarily a visual storytelling format: the music supplies the mood, while the creator’s own images provide the narrative. Fans often revive it around August 1, turning the song into a recurring annual internet ritual.