On "Seinfeld", who steals Kramer's idea for a cologne?

On Seinfeld, Calvin Klein steals Kramer’s idea for a cologne.

The storyline unfolds across Season 4, especially in “The Pez Dispenser” and “The Pick.” Kramer imagines a fragrance that captures the smell of someone who has just come home from the beach. Jerry introduces him to a Calvin Klein marketing representative, but the idea is dismissed as ridiculous.

Later, Kramer discovers that Calvin Klein has released Ocean, a beach-themed perfume. He immediately believes the company copied his concept and complains that he could have become a “fragrance millionaire.” The joke depends on Kramer’s confidence that having an idea is nearly the same as owning a finished product.

“The Pick,” the episode in which Kramer confronts the apparent theft, first aired on December 16, 1992. The perfume is called Ocean, while Kramer’s proposed name was The Beach. A common mix-up is answering “Ocean,” but that is the product name, not the person or company accused of stealing the idea. Calvin Klein is the canonical quiz answer.