On "Seinfeld", what was the name of the bagel place Kramer worked for?

On "Seinfeld," the name of the bagel place Kramer worked for was H & H Bagels. The job is central to the Season 9 episode "The Strike," in which Kramer returns to work after a supposedly 12-year strike.

H & H Bagels is not a fictional business invented for the sitcom. It is a real New York City bagel company, founded in 1972 and long associated with the Upper West Side. The show used the brand as part of its distinctly New York setting, turning a local institution into a memorable piece of television history.

Kramer’s return to H & H also connects to one of the episode’s other famous plots: the creation of Festivus. After going back to work, he quickly clashes with the shop’s rules, mishandles the bagels, and goes on strike again. A common mix-up is remembering the shop simply as “the bagel store,” but H & H Bagels is the specific canonical name.