On "Seinfeld", what is the name of the video store that the Seinfeld gang rents movies from?

On “Seinfeld,” the gang rents movies from Champagne Video.

Champagne Video is a fictional video-rental store that appears as a recurring neighborhood location in the series. It first appears in “The Stake Out,” the second episode of Season 1, where Jerry and Elaine browse the shelves while discussing their plans and potential movie rentals.

The store returns in later episodes, including “The Smelly Car” and Season 8’s “The Comeback.” In “The Comeback,” Elaine visits Champagne Video and becomes fascinated by Vincent, the teenage employee whose staff recommendations she begins watching. Kramer also rents the fictional film “The Other Side of Darkness” there, creating one of the episode’s comic storylines.

A common mix-up is “Video Archives,” the real video store where Jerry Seinfeld and writer Larry David reportedly spent time discussing movies; it is not the store’s name on the sitcom. Another confusion comes from episodes in which the characters see films at theaters or rent specific titles without the store being central to the plot. For the recurring fictional rental shop shown on screen, Champagne Video is the canonical answer.